Clorox is kind of synonymous with bleach, right? Well, they seem to want to expand on the image that has brought them millions of dollars by adding a whole new line of products that won't inspire you to fumigate your home or burn a hole through your favorite sweatshirt.
Meet the GreenWorks line. They discuss briefly what "all natural" means to them, which is both interesting and honest:
To create Green Works™ natural cleaners we set ourselves a very stringent standard. The ingredients must come from renewable resources, be biodegradable and free of petrochemicals. Green Works™ cleaners are at least 99% natural. In certain cases we had to use synthetic ingredients, like the preservative and green colorant. But we're working hard to develop natural alternatives so the entire line can be 100% natural.We'll see how these hold up on the countertops of real people. I've been generally disappointed with all-natural cleansers, mostly because I like the smell of hard cleansers* and because I feel like they do a consistently poor job of cleaning (ex. Seventh Generation is a joke and a waste of money). If you've used these, share your experience.
Originally found at Apartment Therapy - Chicago.
* By saying I enjoy the smell of hard cleaners, I do not mean that I enjoy sniffing substances for a mediocre high. Gosh. My father worked for an industrial supply company my entire life, so I never used a mainstream cleaner until I was 19-20 years old. So I'm used to the fumes and I like 'em, got it?!